1. Clinically vetted ingredients: we only use ingredients with third party data that’s researched to do what it says it’s going to do.
2. If data is missing on ingredients, we will do clinical vetting on the ingredient itself to validate our claims.
3. Clinical testing on final formulations: each formula has clinical studies to validate the claims made.
4. Extended stability testing: formula matters but so does stability, we follow EU guidelines to challenge test formulas and ensure potency stays strong throughout the lifecycle of the product.