Creating evidence-based beauty that’s price transparent so you don’t have to take a leap of faith.
Rituals not miracles
Clinically tested, price transparent
Religious about results
Clinically testing safe ingredients with price transparency
We like to know our products work and are safe. That's why our claims our vetted.
100%
Price, ingredient and sourcing transparency.
12
A number of skincare steps we won't be selling you.
8-10x+
The industry standard markup after all costs, regardless of testing.
3
Number of studies our first serum is going through, available winter 2020.
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