Everything You Need to Know About the Forever Eye Mask

Skincare often comes with choices: what works best for your skin, what feels worth the ritual, and what creates the least waste. Our Forever Eye Mask was born from that balance. It helps deliver the same plumping, hydrating effect you’d expect from single-use under-eye masks, without the unnecessary trash. This guide breaks down what makes it different, how to use it, and why it’s the best mask for under eyes if you want results and a more thoughtful approach to beauty.

What Is the Forever Eye Mask?

At its core, the Forever Eye Mask is a reusable eye mask made from medical-grade silicone. Instead of tossing out single-use under-eye masks, you pair it with your favorite serum, eye gel, or moisturizer and use it again and again. Think of it as a tool: it holds hydration and active ingredients against your skin, boosting absorption and giving you that freshly masked look, without adding more waste to the planet. Where disposable masks end up in landfills after one use, the Forever Eye Mask is designed to last indefinitely when cared for properly.

How Does the Forever Eye Mask Work?

Sheet masks became popular because they trap actives and prevent evaporation, giving skin an instant moisture boost. The Forever Eye Mask works on the same principle but swaps throwaway materials for more durable, reusable silicone. Once you’ve applied your serum or cream, the mask sits comfortably under your eyes, locking in hydration for 10–20 minutes.

The reusable silicone eye patches don’t rely on adhesive backings, which means they don't have a built-in expiration date. That’s why this mask can truly last “forever.”*

Why Start With the Eyes?

The skin around your eyes is ten times thinner than the rest of your face. Because of this, it’s an area that’s more prone to fine lines, dryness, and loss of elasticity over time. Designing a reusable under-eye mask that fits most face shapes was the natural place to start in our efforts to help address signs of aging. By creating a product that supports this delicate area, the Forever Eye Mask helps maximize the effectiveness of the products you’re already investing in.

Receipts, Not Rhetoric: The Impact of the Forever Eye Mask

So, do eye masks make a difference beyond your skin? That depends on the mask. We worked with Bluebird Climate to measure the Forever Eye Mask’s environmental impact compared to disposable alternatives. Here’s what we found:

• After 11 uses, the carbon impact of the Forever Eye Mask balances out with disposables.
• After 5 uses, its overall waste impact is already lower.
• Over a year of daily use, one person could save 37.8 kg of carbon and 3.1 kg of waste, the equivalent of avoiding 153 plastic water bottles or 3,545 straws.
  

On a larger scale, 200,000 Forever Eye Masks (annual volume basis) used over their full tested lifetime (365 uses) would save:

• 7,566 tonnes of carbon, equal to 1,141 fewer flights around the world.
• 629 tonnes of waste, equal to 10,467 fewer garbage bags in landfills.
• 284 tonnes of plastic waste, equal to 31 million plastic bottles avoided.
  

Proof that a small swap can make a measurable difference, and that better habits can start with something as simple as a reusable eye mask.

How to Wear the Forever Eye Mask

If you’re wondering how to wear under-eye mask products like this one, it’s simple:

1. Apply your favorite under-eye product (we recommend a hydrating eye serum like Auracle) to clean, slightly damp skin.
2. Wait 30-60 seconds until the product feels a little tacky.
3. Place the Forever Eye Mask gently under your eyes.
4. Leave it on for 10–20 minutes.
5. Remove and follow with the rest of your routine.

For extra refreshment, store your reusable under-eye patches in the fridge or freezer before use. That cooling effect can help sooth puffiness and give your under-eyes an even more awake appearance. 

Forever Eye Mask Care Tips

Using the Forever Eye Mask is the easy part; keeping it in good shape is where the real ritual begins. With the right care (and the right skincare), these reusable eye patches stay fresh and functional for hundreds of uses.

After each wear, rinse the masks with warm water and a mild soap to remove leftover serum. Pat them dry with a towel before placing them back on the plastic insert inside the Forever Eye Mask tin. After your eye masks are clean, resume your routine. Seal in hydration with your favorite moisturizer, Instant Angel if you crave rich nourishment, or Air Angel for a lightweight finish. And if it’s morning, always follow with SPF to keep your results (and your barrier) protected.

With gentle care and consistent use, your Forever Eye Mask stays in rotation longer, delivering cooling, depuffing results with every use.

Why Choose the Forever Eye Mask?

The Forever Eye Mask isn’t just another skincare tool; it’s an answer to wasteful beauty rituals. By creating a reusable under-eye mask that pairs with products you already own, it offers:

• An instantly plumping and hydrating effect for under eyes.
• The reassurance of a design that's built to last*.
• A measurable environmental benefit compared to disposable masks.
  

It also comes in a variety of styles beyond the original—you can rock the original green, or you can express yourself with the Tattoo Forever Eye Mask, the “Promote Homosexuality” Forever Eye Mask, or our new limited edition Solar Return Forever Eye Mask collaboration with Eckhaus Latta.

If you’ve been searching for the best mask for under-eyes that also aligns with your values, the Forever Eye Mask is it.

*In testing, the Forever Eye Mask lasted one year of daily use before the logo began to fade.